Twitter has a wide variety of advertising options.
This article covers how to start the most optimized ad with the lists feature.
Let’s get started.
Choose a campaign
Choose advanced for an optimized campaign.
Campaign objective
If you’re going to use your own list, choose “reach”.
Reach ad-type works best with lists.
This is because the list you have is already a highly targeted audience.
If you have an audience list, there are people on your list who will actually be interested in your tweet.
This also means you will get a high engagement rate and conversion rate.
And compared to other ad types, you get the lowest cost with “reach”.
Campaign details
Campaign budget optimization
Enter your daily and total budget.
You should consider setting a daily limit so that your budget does not run out quickly.
Keypoint: Even if you don’t use it, setting a high budget can put you at an advantage over other advertisers.
Advanced
For a standard campaign, choose standard.
If you have limited time such as the launch day, you can choose “Accelerated”.
Proceed after making your selections.
Budget & Schedule
Set a start date. It could be a date today or in the future.
Set an end date. Or run indefinitely.
Delivery
Goal
Select Max reach.
Bid Strategy
Twitter recommends “Autobid”. However, this will make you compete with other advertisers. Consider two advertisers targeting lookalike audiences at the same time. Whoever pays more will have priority. Autobid gradually increases the bid for you to win this race. So this is a pointless race. Instead of reaching your audience at X cost, it could result in 2X the cost.
Thus, avoid this recommendation.
Target Cost
This is the right option. Twitter offers “average cost per 1K impressions”
This cost range may vary locally.
for Europe; Bid suggestion: €3.63 – €6.22
Start at the lower limit. And check if your ad got impressions. If it’s not getting impressions, gradually increase your bid.
Frequency cap
Twitter suggests the automatic option. This means showing an ad to the same person over and over.
Showing ads to your audience too often can negatively impact your brand.
Our recommendation; Set a custom cap
For 1 day or 7 days options, you can choose how many times 1 person will see your ad.
Demographics
Make your gender, age, location and language selections.
When this feature is used with lists: Let’s say you have an audience list of 20,000 people. And you will only show ads to that list. For example; you just select the USA location. Ads are shown to people living in the USA on your list. In this case, the size of your target audience will decrease.
Audiences
This is the most important part for us.
Here you select your uploaded audience list.
Click Search. And then go to List. Any lists you upload will appear there. Select the list you want to use. You can select multiple lists. The target audience size will change according to your selection.
Targeting features
In this section, settings can be made for keywords, interests.
However, our recommendation is not to use them unless you have to.
Here is why:
Twitter will offer big audiences. And this is bullshit.
It wants you to show ads to millions of people. Spending a fortune for this. And get engagement and conversion from some of them.
We do not recommend this. Because we don’t want you to get robbed 🙂
Retarget
After starting a few ads, you can use the retarget feature.
Select your past campaigns. And retarget only those who interact.
Placements
We do not have a chance to make a clear measurement on this issue.
But as a behavioral marketer, I can make a few predictions.
People move on social media in two modes.
The first is to scroll down to wonder next post. You want to see the new tweet that will come up. (This timeline)
The second is when people are focused on looking for something. When you have one focus, you ignore everything else.
So you might be better off using timelines. (data-free insight)
Proceed to the next step. Choose from your old tweets or compose a new tweet. And start your ad.